Tim Howell’s Weblog

Much has been written - heck, volumes have been written - about Apple’s announcements this week. The blogosphere has focused on the new machines, in particular the Mac Mini and the iPod Shuffle. I tend to agree with the majority, and believe that both these products will be successful; the Mac Mini will open up markets, for both consumers and potentially businesses tired of the vagaries of Windows security; the iPod Shuffle will also be popular due to its style and price - people can now buy an Apple product for not much money. A great analysis of this, and Apple’s renewed focus on the mass market can be found here, where Paul Nixon explains (in words and graphics) how Apple has been able to address both mass market and high end customer needs.