51% of TV Ads Include URL
Via Media Buyer Planner: “The use of URLs as a direct response method in TV commercials has overtaken the use of toll-free phone numbers, according to a report commissioned by 800response, a provider of 800 numbers. Including a URL in TV commercials has jumped from just 19 percent in 1998 to 51 percent in 2005.” So… more than half of the advertisements in the US that want you to respond, want you to use the web. Who would have thought that was the case 10 years ago?
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